Fiver's 12 Character Attributes are the foundation of our award-winning program. Each year, participating youth are awarded the dog tag that represents the character attribute they have demonstrated. Over the course of our 10-year program, Fiver kids build the resilience to overcome life's greatest challenges and succeed in school, careers and life. 

Fiver's corporate partners now have the opportunity to join us as we continue to make a difference in the lives of over 500 of New York's most deserving youth each year. Join Fiver's Character Partnership Program by pledging to uphold one of our 12 Character Attributes below. 

As Character Partners, corporations will be recognized for their chosen character attribute on our website and print materials. Character Partners will also be presented with a dog tag in honor of their contribution to our kids.